Online ethnographic research

To found out the result, initially, l uses the online ethnographic research method to do the participant observation. “Zhihu” is a public forum in China and many people would like to ask, and answer questions on it. Thus, l decide to design a question related to the research topic at “Zhihu” and looking for someone answer my question at “Zhihu”. This could help me find people’s thought on the automatic vehicle verification system in residnetial area.

  • Zhihu
  • Online fieldsite

Zhihu is a Chinese question-and- answer website, and the target user for Zhihu is someone with higher education background. In addition, the users would more likely to answer the question which with some connection or emotional feeling with themselves. Thus, to put Zhihu as the main fieldsite and try to ask questions relate to my research to do a online ethnographic research. As a assess in Zhihu, l create a personal account, and ask a question in this app and waiting for the people’s answer on it. This also can ensure the user’s who answer my question is my target participant.

After 2 days, l have received overall 5 replies. It shown below, all the answers l translate into Chinese. Later, l would like to anlysis the data l collect form online ethnograhic research.

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